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  2. System of Morimatsu suisan’s production control 3 foundations: safety, feeling safe, tastiness
Here are comments from customers Here are comments from customers
Why do customers say that Morimatsu suisan’s products are safety and tasty, and they feel safe?
Idol of Morimatsu suisan, Assistant Sasatomo.
She belongs to the IT mail-order business section too. She works for a product test, and also for renewal of HACCP, BRC, and ISO as an assistant of Dr. Tao. Currently Dr. Tao do not really say ‘a layman, you are’ to her fewer than before. As she loves sweets, sometimes she is in charge of them.
I’m clearly explaining about it!
Professional of HACCP, Dr. Tao
He belongs to
the IT mail-order
business section.
He works for various kinds of product tests and the acquisition/renewal of HACCP, ERC, and ISO. He knows everything about HACCP. He keeps an eye out for the environment of the company to make it.
Now I’m explaining secrets about the 3 foundations.
System of Morimatsu suisan’s production control 3 foundations: safety, feeling safe, tastiness
1. Safety3. Tastiness2. Feeling safe
  • HACCP
  • EU HACCP
  • BRC
  • FDA
  • ISO9001・2008
    • Our system is up to the world’s best standard
  • Traceability
    • We have the clear tracking system, so that customers know who made a product
  • Day-zero delivery
    • We can deliver products within 24 hours after an order
Morimatsu suisan’s production control is strongly supported by ‘HACCP’, ‘Traceability’, and ‘Day-zero delivery’. These are the secrets of 3 foundations, ‘safety’, ‘feeling safe’, and ‘tastiness’.
I see! These 3 foundations guarantee safety and reliability of our products
What’s HACCP?
1. SafetyThorough system of hygiene control
Dr. Tao, please tell me more about HACCP.
HACCP stands for ‘Hazard Analysis Critical Control Point’, which is the new method for hygiene control of food products.
HACCP stands for ‘Hazard Analysis Critical Control Point’, which is the new method for hygiene control of food products.
EC HACCP HACCP
Find possible hazards in each production process and avoid it.
HACCP is highly valued in the world. HACCP certification is a requirement to export products to the United States and EU. Especially HACCP is broadly recognized as the world’s best standard. Morimatsu suisan have obtained other certifications as well as EU HACCP.
EU HACCP
The difference from a conventional method
HACCP
従来方式
Certifications that Morimatsu suisan has obtained
Morimatsu suisan has obtained the following certifications for safety/ hygiene/quality control of products
Wow, Morimatsu suisan meets the world’s best standard!
Only 4 companies in Japan have obtained EU HACCP certification!
quality / standard for hygiene control / certification/HACCP
Morimatsu suisan’s production control
Now, let me introduce Morimatsu suisan’s production control, which is up to the world’s best standard
Production processes and work contents
Process1
Process2
Process3
Process4
Process5
  • fish tanks next to manufacturing space
  • IKIJIME production line, which is possible to adopt the process "Removing a nerve."
  • cooling fish enough
  • filleting with good equipments
  • Realization of ‘safety’ and ‘feeling safe’
Process1
Process2
Process3
Process4
Process5
small separate tanks reduce stress of fish 1. cooling fish in a special tank truck,
2. carrying fish to a factory nearby 1. metal detection with a metal scanner, 2. automatically weighing and packaging fish (1200 fillet/h) 1.quality check before landing fish,
2.quick process with conveyers and machines, and lower temperature of fish (2000 fish/h) 1. thorough system to check-in,
2.high-performance and clean equipments,
3. disinfection with ozone-treated water,
4. carrying fish in cold water to keep its freshness,
5. careful visual-inspection
Traceability
2. Feeling safe
Traceability is next. Customers feel safety because they can access to product’s records. We have developed our own system that customers can easily access any information about products. We have established a clear relationship between customers and producers so that customers can feel they know who has made products.

Procedure of Morimastu suisan’s Traceability

Procedure of Morimastu suisan’s Traceability
What information can customers access?
You can get answers to the following questions

Where was fish raised?
When was fish processed?
Who raised fish?
What was fish fed?
Was any chemical used?

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You can find an answer online or with your cell phone, and feel safe.

How to search in the Traceability system
What should we do?
Anyone can easily access product’s information.
Search from our homepage
Go to our homepage and input a record written on a package of a product
【PC Address】
http://www.rumijapan.co.jp/trace
【Mobile Address】
http://m.rumijapan.co.jp/t

A record of your product shows up

Times when each process has started and ended are also available with barcode numbers

Enter the first Alphabet and 5 digits, total 6 characters.

What’s Day-zero delivery?
Quick and secure system of delivery3. Tastiness
What’s the third foundation, ‘day-zero delivery’?
It’s the system that we deliver products within 24 hours after an order.
What’s Day-zero delivery?
Merit of Day-zero delivery
Merit of Day-zero delivery
Customers can receive freshest products 8 hours earlier than general systems, and products can be sold right next day.
Merit of Day-zero delivery
Here are comments from customers
I really understand that Morimatsu suisan puts safety first in terms of their products. So it became easier to explain about products to customers.
We got good comments from inside and outside of Japan.
This was the first trading though, I felt safe because Morimatsu suisan has obtained international certifications (such as EU HACCP).
Now there are many makers that show production records, but Morimatsu suisan started the Traceability system long time ago. I feel that Morimatsu suisan highly cares about safety of products.
I really thank you for talking with me directly and granting my request for products’ form and arrangement of transportation for example. I really appreciate your great service from the beginning to the end.